April 1, 2024 — SERP Agency today announced a strategic realignment: going forward, the company will focus its go-to-market and capability-building efforts on SERP Dental™, with the goal of making it a leading dental marketing agency.
The decision addresses a gap in the dental marketing industry. Too many agencies report on marketing outcomes such as rankings, clicks, and impressions. Practice owners care about business outcomes: new patients, booked appointments, case acceptance, and production. SERP Dental is built to be measured by the second list. It is also the first concrete step in the healthcare vision behind Fletcher Road Capital's acquisition of SERP Agency.
What changes for dental practices
- A dental-only team and playbook covering local SEO, Google Ads, websites, and patient tracking.
- Reporting built around new patients and revenue, with every lead traced back to its source.
- Deeper investment in the tools and training that matter to dental practices.
“Dentists don't need more clicks. They need more patients in the chair. SERP Dental exists to deliver business outcomes and to prove it with data.”
— Patrick Hounsell, CEO, SERP AgencyDraft quote · pending approval
Today, SERP Dental continues as the dental operating brand of AscendPoint™ Agency, having served more than 300 practices across the U.S. Learn more at serpdental.com.
About AscendPoint Agency
AscendPoint™ Agency is a healthcare marketing company that acquires and grows specialized healthcare marketing agencies. Its operating brands, SERP Dental™ and Medical Marketing Whiz®, help dental, aesthetics, and women's health practices acquire, retain, and grow patient relationships, backed by a shared AI, data, and operations platform. Together, they share one purpose: to be a platform to help businesses grow by delivering results that matter and creating lasting value for clients and team members alike. Learn more at ascendpoint.agency.
Media contact: Sonia Hounsell, AscendPoint Agency · press@ascendpoint.agency
