January 4, 2024 — Fletcher Road Capital today announced its acquisition of SERP Agency, a search marketing agency serving dental practices, home services companies, and B2B businesses.
SERP Agency helps clients win new customers and patients through search engine optimization and website optimization, turning search visibility into booked appointments and qualified leads. The acquisition is Fletcher Road Capital's first. SERP Agency's strong and growing base of dental clients makes it the foundation for the healthcare platform Fletcher Road Capital set out to build.
Why SERP Agency
- A proven search and website optimization practice with measurable client outcomes.
- A strong and growing base of dental clients, a healthcare vertical with clear economics and high lifetime patient value.
- A team and delivery model that can scale with added capital and leadership.
“SERP Agency has what we look for: a team that delivers real results and a client base that trusts them. Its work with dental practices is the right foundation for the healthcare company we're building. Our job is to give the team the resources to do more of what they already do well.”
— Patrick Hounsell, Founder, Fletcher Road CapitalDraft quote · pending approval
Within three months of the acquisition, SERP Agency would sharpen its focus on dentistry with its SERP Dental™ division.
About AscendPoint Agency
AscendPoint™ Agency is a healthcare marketing company that acquires and grows specialized healthcare marketing agencies. Its operating brands, SERP Dental™ and Medical Marketing Whiz®, help dental, aesthetics, and women's health practices acquire, retain, and grow patient relationships, backed by a shared AI, data, and operations platform. Together, they share one purpose: to be a platform to help businesses grow by delivering results that matter and creating lasting value for clients and team members alike. Learn more at ascendpoint.agency.
Media contact: Sonia Hounsell, AscendPoint Agency · press@ascendpoint.agency
