February 24, 2023 — Agency executive Patrick Hounsell today launched Fletcher Road Capital, an investment company formed to acquire small and medium-sized agencies that specialize in healthcare marketing.
The vision is to build a great healthcare marketing services company by bringing specialist agencies together on one platform: a platform for doing great work, getting great results, and creating value for clients and employees. Specialist agencies tend to know their clients' economics, regulations, and patients better than generalists do, but they often lack the capital, systems, and leadership depth to scale. Fletcher Road Capital was created to close that gap by acquiring strong specialist agencies and giving them the operating muscle to grow.
The investment thesis
- Acquire founder-led, small and medium-sized agencies.
- Focus on healthcare services, prioritizing agencies that specialize in serving one kind of practice.
- Keep what makes each agency great, and add capital, technology, and operating discipline.
- Build one shared platform so every agency can do great work, get great results, and create value for clients and employees.
“Healthcare is where specialist marketing matters most. The best healthcare services agencies understand their clients' practices deeply, but they rarely have the capital or infrastructure to scale. Our vision is to bring great specialist agencies together and build a great healthcare marketing company, one that does great work, gets great results, and creates real value for clients and employees.”
— Patrick Hounsell, Founder, Fletcher Road CapitalDraft quote · pending approval
Fletcher Road Capital would go on to acquire SERP Agency in January 2024, the first step toward what is now AscendPoint™ Agency.
About AscendPoint Agency
AscendPoint™ Agency is a healthcare marketing company that acquires and grows specialized healthcare marketing agencies. Its operating brands, SERP Dental™ and Medical Marketing Whiz®, help dental, aesthetics, and women's health practices acquire, retain, and grow patient relationships, backed by a shared AI, data, and operations platform. Together, they share one purpose: to be a platform to help businesses grow by delivering results that matter and creating lasting value for clients and team members alike. Learn more at ascendpoint.agency.
Media contact: Sonia Hounsell, AscendPoint Agency · press@ascendpoint.agency
