AscendPoint Acquires Medical Marketing Whiz

September 1, 2026 — AscendPoint Agency today announced that it has acquired Medical Marketing Whiz (MMW), the women-led marketing agency serving private medical practices in aesthetics and women's health.

Founded by Lori Werner, Chief Marketing Whiz, MMW has spent more than 20 years helping private-practice physicians attract their ideal patients and keep them for life. The agency serves OB/GYN, urogynecology, functional and naturopathic medicine, med spa and aesthetics, and weight loss practices. It was named Best Women's Health Marketing Agency by the International Society of Cosmetogynecology (ISCG) in 2022 and again in 2023.

What stays the same, and what gets better

• MMW keeps its name, its team, and its founder. Lori Werner continues to lead the brand.
• MMW becomes AscendPoint's second operating brand, alongside SERP Dental.
• MMW clients gain access to AscendPoint's shared platform: AI search intelligence, tracking and attribution, and operations.
• SERP Dental gains MMW's retention capabilities: email and SMS nurture, reputation management, webinars and events, podcasting, and book publishing.

“From day one, Medical Marketing Whiz has been about helping doctors build practices they love. Joining AscendPoint gives our clients more tools and more expertise, and our team stays exactly who we are.”

— Lori Werner, Founder & Chief Marketing Whiz, Medical Marketing WhizDraft quote · pending approval

“Lori has built something rare: an agency physicians genuinely love working with. MMW is exactly the kind of specialist brand AscendPoint was created to support.”

— Sonia Hounsell, Co-CEO, AscendPoint AgencyDraft quote · pending approval

Practices in aesthetics and women's health can learn more at medicalmarketingwhiz.com.