October 1, 2024 — SERP Agency today announced that it has rebranded as AscendPoint™ Agency, a holding company designed to bring together the best marketing service providers in healthcare.
The new name reflects the vision behind the business from the start: acquire specialized healthcare agencies and build a great healthcare marketing services company, a platform for doing great work, getting great results, and creating value for clients and employees.
Sonia Hounsell joins the business as Co-CEO to bring that vision to life. Sonia brings brand-building and business-building experience from senior roles at leading consumer and healthcare companies and from founding FunkkOFF!®, the oral care brand featured on ABC's Shark Tank, which she led to a successful exit.
How AscendPoint is structured
- SERP Dental™ continues as the operating brand focused on dental marketing.
- AscendPoint Agency is the platform: shared leadership, technology, data, and operations.
- AscendPoint is raising a fund to acquire additional specialist healthcare marketing agencies.
“Healthcare providers deserve marketing partners who understand their specialty. AscendPoint lets great specialist agencies keep their identity while gaining the brand, technology, and capital to grow.”
— Sonia Hounsell, Co-CEO, AscendPoint AgencyDraft quote · pending approval
“AscendPoint is the platform we set out to build. Sonia has built a brand from zero and taken it to an exit, and that experience is exactly what this next chapter needs.”
— Patrick Hounsell, Co-CEO, AscendPoint AgencyDraft quote · pending approval
About AscendPoint Agency
AscendPoint™ Agency is a healthcare marketing company that acquires and grows specialized healthcare marketing agencies. Its operating brands, SERP Dental™ and Medical Marketing Whiz®, help dental, aesthetics, and women's health practices acquire, retain, and grow patient relationships, backed by a shared AI, data, and operations platform. Together, they share one purpose: to be a platform to help businesses grow by delivering results that matter and creating lasting value for clients and team members alike. Learn more at ascendpoint.agency.
Media contact: Sonia Hounsell, AscendPoint Agency · press@ascendpoint.agency
